Now a few weeks into our experiment, I think it’s time to revisit the business model canvas that our team created earlier in the semester. Does the hydroponics system still follow the general bulletpoints of our model? What needs to be change or adjusted? Will its value impact still be about comparable?
Many of the general aspects of our canvas are still accurate, such as Key Partners and Key Activities. Our Activities include “production of the hydroponics system, distribution of the products, and receiving feedback from customers.” These are broad enough that the changing of our actual system structure does not merit the fixing of these parts of our business canvas. This also holds true for our Value Propositions section. The value created by our system still includes refugees growing their own food, helping a market devleop in these areas, giving refugees a productive activity, and growing kale which is rich in nutrition. The main aspect of our model that needs adjustment is the Cost Structure. In building our actual system, we switched out many of our planned materials for different ones, which definitely changes the cost structure of what we have built. Instead of counting buckets, manaul air pumps, and “wick material” as part of the cost, we need to substitute those for one large container, a plant trough, cotton material such as socks or a tshirt, and an electric air pump with an airstone. After fixing these details, our system will continue to be on track with what we orginially planned it to be in our business model canvas.